Service Sales and Management is a course unit that focuses on strategies for selling services and managing customer relationships effectively.
This unit equips learners with the skills to understand and apply key concepts in service marketing, sales techniques, and management practices. Key topics typically include:
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Service marketing principles: Understanding the unique characteristics of services and how they influence marketing strategies.
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Sales techniques: Developing persuasive communication, negotiation, and closing skills tailored to service-based industries.
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Customer relationship management (CRM): Building and maintaining long-term client relationships to enhance loyalty and satisfaction.
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Sales planning and forecasting: Setting targets, analyzing market trends, and managing sales pipelines.
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Team leadership and performance management: Leading sales teams, setting goals, and evaluating performance metrics.
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